The Word I Never Knew I Needed…

A guest speaker at one of my coaching group sessions this past week posed a question I'd never been asked before...

“What’s the ONE-WORD problem you solve?”

I’ve distilled down what I do (and who for) into short, powerful vision statements, but never ONE SINGLE WORD...

until I saw it staring back at me on a page and it hit me…

and now it’s the word I never knew I needed.

TRANSLATION.

You can’t market a vision no one understands.

You can’t sell a feeling that has no form.

This is the unspoken problem so many entrepreneurs bump up against when they’re trying to “get their brand out there.”

You have passion. You have purpose. Maybe even a killer product or transformational service.

But you don’t have a brand—not really.

What you have is a collection of ideas. Thoughts. Half-formed messages. A vibe you can feel but can’t quite describe.

And that’s where I come in.

I used to say I help with “branding and design.” But the longer I do this work, the more I realize that what I actually do is translation.

I take your “something’s missing but I can’t put my finger on it…”

Your “I want it to feel approachable but elevated… modern but warm…”

Your 3 AM voice note where you ramble about your bigger vision and the mission behind the mission behind the mission...

…and I turn it into something that’s clear.
Visual. Memorable. Strategic. You.

Translation is what makes your people finally get you.

It’s what turns passive scrolling into “I need to work with her.”

It’s how your brand begins to move the right people to action—without you having to over-explain a thing.

This is the quiet magic of a life, well-branded.

That’s what I do.
I help you translate who you are into a brand that speaks before you do.

So tell me, what’s the one-word problem you solve? And, is it translating?