The Deep Dive
Custom Brand Design.
Before the colors, the fonts, the logo—there’s meaning. Strategy. Soul. Custom Brand Design brings your vision to life with intention, crafting visuals that not only look beautiful, but feel aligned, rooted, and ready to connect.
CLARITY & CONNECTION
01
We start with a call to get grounded in your goals and vision. This is where we explore where you are, where you're headed, and what your brand needs to truly support that journey.
VISION & DIRECTION
02
If you've booked additional design support (like templates, a website, or other assets), this is where we begin applying your new visual identity for a seamless, polished presence across all platforms.
DESIGN & REFINEMENT
03
I’ll bring your brand to life—starting with your logo suite, color palette, and type selections. We’ll review everything together, and you’ll have space to offer feedback so we can fine-tune until it feels just right.
BRAND IN ACTION
04
Once we’ve aligned, you’ll receive a custom proposal. Then, through a thoughtful brand questionnaire and creative moodboards, we’ll unearth the heart of your brand and choose the visual direction that resonates most.
LAUNCH & LIBERATION
05
You’ll receive all final files, a one-sheet brand guide, and a step-by-step Next Steps packet to help you launch with clarity and confidence. Your brand is no longer just a vision—it’s a living, breathing expression of your purpose.
Your Custom Brand Plan
01
BASE BRAND PACKAGE
Option 1 or 2
from below
+
02
ADD-ON PACKAGES
Print collateral, signage, or social templates as needed
+
03
WEBSITE PACKAGE
An optional Squarespace website for a cohesive digital presence
OPTION 1
Brand Refresh Package
I’ll update your existing brand to give it a more polished look, giving you a more solid foundation to build your other marketing materials around. Or, we’ll work together to create the logo idea you’re envisioning for your brand and compliment it with some crucial supporting brand assets.
Proprietary Brand Questionnaire
Mood Board
Logo with Primary & Secondary Logo Variations
Brand Color Palette
Canva Font Pairing Selections
All final files delivered in all applicable file formats and color versions with full usage rights
Brand Foundations Package
OPTION 2
A completely fresh, custom Brand Design backed by a solid strategy, with all the Brand essentials you’ll need to carry your look and feel through to your primary audience touch points for consistency and brand familiarity.
Proprietary Brand Questionnaire
One-Hour Brand Strategy Workshop
Audience & Competitor Research
Your Ideal Client
Vision Statement
Brand Voice & Tone
Logo Design (Primary, secondary, and brand mark)
Color Palette
Canva Font Pairing Selections
Image Style / Photo Direction
Curated library of 8-12 open source brand stock images
Library of 3-4 Supporting Graphic Elements (Pattern, Texture, Illustrations, Backgrounds)
Double-Sided Business Card Design
One-Sheet Brand Guide
All final files delivered in all applicable file formats and color versions with full usage rights
Access to the Canva Without the Chaos Kit to simplify on-brand content creation for small businesses and entrepreneurs
ADD-ON PACKAGES
The Stationery Suite
Bifold (four page) Brochure or Leave-Behind
Letterhead & Envelope Design
Double-Sided Business Card Design
Choose from Editable Canva files or final print files
The Socials Pack
Facebook + LinkedIn Cover Photos
Instagram Profile Pic & Story Highlight Covers
3 Post Templates
3 Story Templates
Canva Brand Hub Setup
*The Brand-For-Life Package includes this add-on package.
Swag & Signs Bundle
One (1) T-shirt Design (or design for a different promo item)
Three (3) Sign/Display/Wall mural designs (or combo of the 3) for a physical space or display
*These are full custom designs, not just your logo slapped on a shirt or a banner display
WEBSITE PACKAGES
Basic Squarespace Website Design
Home Page
2 Additional Informational Pages
Contact Form
Mobile Optimized
1 Hour Follow-Up Session Guiding You on How to Update Your Site
Editing/tweaking of your website headings and copy to match your brand voice and tone
Complex Squarespace Website Design
Home Page
3-4 Additional informational Pages
Contact Form / Booking Page
E-commerce OR Sales Page (Funnel Page)
1-2 Page Lead Magnet Design
Mobile Optimized
1 Hour Follow-Up Session Guiding You on How to Update Your Site
Editing/tweaking of your website headings and copy to match your brand voice and tone
There are a lot of Branding Agencies out there, and it’s a real investment, so it can be overwhelming trying to make the right choice for your business.
See what makes LifeWellBranded different, and what you can expect when we work together.