The Deep Dive

Custom Brand Design.

Before the colors, the fonts, the logo—there’s meaning. Strategy. Soul. Custom Brand Design brings your vision to life with intention, crafting visuals that not only look beautiful, but feel aligned, rooted, and ready to connect.

CLARITY & CONNECTION

01

We start with a call to get grounded in your goals and vision. This is where we explore where you are, where you're headed, and what your brand needs to truly support that journey.

VISION & DIRECTION

02

If you've booked additional design support (like templates, a website, or other assets), this is where we begin applying your new visual identity for a seamless, polished presence across all platforms.

DESIGN & REFINEMENT

03

I’ll bring your brand to life—starting with your logo suite, color palette, and type selections. We’ll review everything together, and you’ll have space to offer feedback so we can fine-tune until it feels just right.

BRAND IN ACTION

04

Once we’ve aligned, you’ll receive a custom proposal. Then, through a thoughtful brand questionnaire and creative moodboards, we’ll unearth the heart of your brand and choose the visual direction that resonates most.

LAUNCH & LIBERATION

05

You’ll receive all final files, a one-sheet brand guide, and a step-by-step Next Steps packet to help you launch with clarity and confidence. Your brand is no longer just a vision—it’s a living, breathing expression of your purpose.

Your Custom Brand Plan

01

BASE BRAND PACKAGE

Option 1, 2, or 3
from below

+

02

ADD-ON PACKAGES

Print collateral, signage, or social templates as needed

+

03

WEBSITE PACKAGE

An optional Squarespace website for a cohesive digital presence

OPTION 1

Brand Refresh Package

I’ll update your existing brand to give it a more polished look, giving you a more solid foundation to build your other marketing materials around. Or, we’ll work together to create the logo idea you’re envisioning for your brand and compliment it with some crucial supporting brand assets.

  • Proprietary Brand Questionnaire

  • Mood Board

  • Logo with Primary & Secondary Logo Variations

  • Brand Color Palette

  • Canva Font Pairing Selections

  • All final files delivered in all applicable file formats and color versions with full usage rights

Brand Foundations Package

OPTION 2

A completely fresh, custom Brand Design backed by a solid strategy, with all the Brand essentials you’ll need to carry your look and feel through to your primary audience touch points for consistency and brand familiarity.

  • Proprietary Brand Questionnaire

  • One-Hour Brand Strategy Workshop

  • Audience & Competitor Research

  • Your Ideal Client

  • Vision Statement

  • Brand Voice & Tone

  • Logo Design (Primary, secondary, and brand mark)

  • Color Palette

  • Canva Font Pairing Selections

  • Image Style

  • Library of 3-4 Supporting Graphic Elements (Pattern, Texture, Illustrations, Backgrounds)

  • One-Sheet Brand Guide

  • All final files delivered in all applicable file formats and color versions with full usage rights

OPTION 3

Brand for Life Package

Brand Foundations Package + The Socials Pack Add-on, with a content plan, and fully comprehensive brand guidelines.

  • All Brand Foundations Deliverables PLUS…

  • Library of 6-8 Supporting Graphic Elements (Pattern, Texture, Illustrations, Backgrounds)

  • Library of 8-10 photos curated specifically for your brand image style

  • Full Brand Guide

  • Canva Brand Hub Setup

  • Content Plan

  • Facebook + LinkedIn Cover Photos

  • Instagram Profile Pic & Story Highlight Covers

  • 3 Post Templates

  • 3 Story/Reel Templates

ADD-ON PACKAGES

The Stationery Suite

  • Bifold (four page) Brochure or Leave-Behind

  • Letterhead & Envelope Design

  • Double-Sided Business Card Design


    Choose from Editable Canva files or final print files

The Socials Pack

  • Facebook + LinkedIn Cover Photos

  • Instagram Profile Pic & Story Highlight Covers

  • 3 Post Templates

  • 3 Story Templates

  • Canva Brand Hub Setup


    *The Brand-For-Life Package includes this add-on package.

Swag & Signs Bundle

  • One (1) T-shirt Design (or design for a different promo item)

  • Three (3) Sign/Display/Wall mural designs (or combo of the 3) for a physical space or display


    *These are full custom designs, not just your logo slapped on a shirt or a banner display

WEBSITE PACKAGES

Basic Squarespace Website Design

  • Home Page

  • 2 Additional Informational Pages

  • Contact Form

  • Mobile Optimized

  • 1 Hour Follow-Up Session Guiding You on How to Update Your Site

  • Editing/tweaking of your website headings and copy to match your brand voice and tone 

Complex Squarespace Website Design

  • Home Page

  • 3-4 Additional informational Pages

  • Contact Form / Booking Page

  • E-commerce OR Sales Page (Funnel Page)

  • 1-2 Page Lead Magnet Design

  • Mobile Optimized

  • 1 Hour Follow-Up Session Guiding You on How to Update Your Site

  • Editing/tweaking of your website headings and copy to match your brand voice and tone 

À LA CARTE OFFERINGS

  • Double-sided business card designed around your brand, with final print-ready files provided.

  • 4 page bifold brochure design. Copy to be provided by client.

  • This is the design of a sales page that does not show in the navigation of your primary website. If you are running social media or email promotions to elicit a single action from a user (buy a course, subscribe to a newsletter, purchase a product), this is the landing page that they will be sent to.

  • Templates created in Canva that you can edit as your business evolves. For example, business cards that you can add to as you hire new staff, menus that are always changing, brochures that may need updating on occasion, or digital product labels that have a design but varying names and product information.

  • One Month of Post Prompts (3-4 times per week for 4 weeks) tailored to your audience and business goals in a format that can easily be recycled / revamped for future months. This gives you a consistent format to follow for your content and removes the pressure of coming up with ideas, while also keeping a consistent, on-brand message in your social feeds. 

  • Layout and design of downloadable lead magnets, guides, or resources (content to be provided by client.)

  • Custom designed label for a physical product, designed to your product specs with final print-ready files provided.

  • Custom on-brand design for signs/displays for a physical storefront or trade show booth, or, custom designs for promotional products like apparel, totes, drinkware, notebooks, etc.

There are a lot of Branding Agencies out there, and it’s a real investment, so it can be overwhelming trying to make the right choice for your business.

See what makes LifeWellBranded different, and what you can expect when we work together.

THE LWB PROMISE

GRAB THE INVESTMENT GUIDE

This comprehensive guide will give you a solid understanding of what’s included in your branding investment, and what to expect when we collaborate.