YOUR WELLNESS BRAND ARCHETYPE

THE CAREGIVER

TThe Caregiver is compassionate, nurturing, and devoted to helping others.

They are driven by a deep desire to care for and protect those in need. Caregivers are motivated by the fear of selfishness and the need to be of service. Their goal is to make others feel safe, supported, and cared for, creating a sense of community and belonging.

Visual Style Characteristics

  1. Soft, warm hues like pastel blues, pinks, and greens

  2. Soft, comforting, and natural finishes

  3. Warm, inviting lighting with a focus on connection

  4. Friendly, approachable, and rounded fonts

  5. Imagery: Images of care, nurturing, and family

Popular Brands

Johnson & Johnson, Campbell’s, TOMS

Health & Wellness Fields

Nursing, caregiving, mental health counseling, maternal support, family therapy, eldercare

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Does your Archetype’s visual style align with your vision for your brand?