YOUR WELLNESS BRAND ARCHETYPE
THE EXPLORER
The Explorer archetype is adventurous, curious, and values freedom and self-discovery.
They are driven by a desire to explore new frontiers and push boundaries. Explorers fear conformity and being trapped. Their goal is to inspire others to embark on their own journey of self-discovery and adventure.
Visual Style Characteristics
Earthy, natural tones like green, brown, and khaki
Rough, natural, and organic finishes
Natural, outdoor lighting with a focus on landscapes
Bold, rustic, and adventurous fonts
Images of nature, adventure, and exploration
Popular Brands
Jeep, Patagonia, REI
Health & Wellness Fields
Adventure therapy, outdoor wellness retreats, travel wellness, mindfulness practices, nature-based health services
