YOUR WELLNESS BRAND ARCHETYPE
THE HERO
The Hero is all about courage, determination, and the relentless pursuit of excellence.
Driven by a desire to prove their worth, they are motivated by the fear of failure and the need to make a significant impact. Heroes strive to inspire others, lead by example, and overcome challenges with strength and resilience. Their goal is to leave a lasting legacy by achieving greatness and making a difference.
Visual Style Characteristics
Bold, strong colors like red, black, and navy
Smooth, sleek, and high-gloss finishes
High contrast, dramatic lighting with action-oriented shots
Strong, bold, sans-serif fonts
Images of athletes, challenges, and people pushing their limits
Popular Brands
Nike, FedEx, Adidas
Health & Wellness Fields
Fitness coaching, physical therapy, athletic training, sports nutrition, motivational speaking.
