YOUR WELLNESS BRAND ARCHETYPE

THE INNOCENT

The Innocent archetype is pure, optimistic, and values simplicity and goodness.

They are driven by a desire to be happy and to create a world of peace and harmony. Innocents fear corruption and being tainted by negativity. Their goal is to spread happiness, positivity, and simplicity in a complex world.

Popular Brands

Dove, Innocent Drinks, Aveeno

Health & Wellness Fields

Organic skincare, natural health products, wellness for children, meditation, eco-friendly products

Visual Style Characteristics

  • Light, pastels or earth tones like white, pale blue, and soft pink

  • Smooth, clean, and natural finishes

  • Soft, bright lighting with a focus on natural beauty

  • Minimal, clean, and understated fonts

  • Images of nature, purity, and simplicity

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Does your Archetype’s visual style align with your vision for your brand?