YOUR WELLNESS BRAND ARCHETYPE
THE INNOCENT
The Innocent archetype is pure, optimistic, and values simplicity and goodness.
They are driven by a desire to be happy and to create a world of peace and harmony. Innocents fear corruption and being tainted by negativity. Their goal is to spread happiness, positivity, and simplicity in a complex world.
Popular Brands
Dove, Innocent Drinks, Aveeno
Health & Wellness Fields
Organic skincare, natural health products, wellness for children, meditation, eco-friendly products
Visual Style Characteristics
Light, pastels or earth tones like white, pale blue, and soft pink
Smooth, clean, and natural finishes
Soft, bright lighting with a focus on natural beauty
Minimal, clean, and understated fonts
Images of nature, purity, and simplicity
