YOUR WELLNESS BRAND ARCHETYPE

THE JESTER

The Jester archetype is playful, fun, and brings joy to others.

They are driven by a desire to live in the moment and make the most of life. Jesters fear boredom and being taken too seriously. Their goal is to create lighthearted, joyful experiences that make people smile and forget their worries.

Visual Style Characteristics

  1. Bright, vibrant tones like orange, yellow, and lime green

  2. Bold, playful, and unexpected textures/patterns

  3. Bright, colorful lighting with a focus on fun

  4. Bold, quirky, and playful fonts

  5. Images of joy, laughter, and playfulness

Popular Brands

Old Spice, Ben & Jerry’s, M&M’s

Health & Wellness Fields

Fun fitness classes, playful wellness products, humorous mental health content, joyful wellness experiences

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Does your Archetype’s visual style align with your vision for your brand?