YOUR WELLNESS BRAND ARCHETYPE

THE LOVER

The Lover archetype is passionate, intimate, and seeks to create deep connections with others.

They are driven by a desire for love, connection, and belonging. Lovers fear being alone or unloved, and they aim to create experiences that foster closeness and emotional depth. Their goal is to make others feel cherished and valued.

Popular Brands

Chanel, Victoria’s Secret, Godiva

Health & Wellness Fields

Relationship coaching, intimacy therapy, spa and beauty services, sensual wellness products

Visual Style Characteristics

  1. Rich, romantic tones like red, pink, and deep burgundy

  2. Soft, luxurious, and velvety finishes

  3. Warm, intimate lighting with a focus on connection

  4. Elegant, flowing, and sensuous fonts

  5. Images of romance, beauty, and connection

FREE

INSPO

PACKET

Does your Archetype’s visual style align with your vision for your brand?