YOUR WELLNESS BRAND ARCHETYPE

THE OUTLAW

The Outlaw archetype is rebellious, nonconformist, and disruptive, always seeking to challenge the status quo.

They value freedom, individuality, and the courage to break the rules. Outlaws are motivated by the fear of being controlled or restricted and are driven to create radical change. Their goal is to revolutionize their industry by defying expectations and offering something truly different.

Visual Style Characteristics

  1. Dark and bright moody tones like black, deep purple, and/or neon accents

  2. Raw, gritty, and distressed finishes

  3. High contrast, edgy, and slightly rebellious imagery

  4. Rough, bold, and unconventional fonts

  5. Images of defiance, rebellion, and breaking boundaries

Popular Brands

Harley-Davidson, Virgin, Diesel

Health & Wellness Fields

Alternative medicine, rogue fitness studios, unconventional therapy, disruptive wellness tech, anti-diet coaching.

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Does your Archetype’s visual style align with your vision for your brand?